THE MEDIA

Globalisation and the media have very strong links with each other. As cultures continue to change and grow, so does the media, therefore the mutual relationship that the two share continues to evolve. There are many elements to globalisation which include cultural, social, political, economic and technological. All these different elements of globalisation are present in all societies and allows each society to understand and communicate with each other; even though each society is made up of many individual and varying elements.

It is not only differences in countries or status that impacts our use of the media and therefore the way we see globalisation, but there is also a large generational gap. When considering just how little technological input my grandparents have to how much technological input I have, it’s quite easy to realise that with the increased level of technology it has really allowed global communication to occur on a much larger scale.

An important element of globalisation is supposed to be global communication; the free communication of everyone around the world. However this isn’t always the case. Although the media does provide us with an exceptional tool for communication not everyone has free access to the media or even the means to access it at all. For example in many third world countries many people are too poor to have access to the different types of media that most of us enjoy free and uninhibited access to every hour of every day. Despite these drawbacks for some communities due to poverty, the developed world is contributing freely to all aspects of social and political interaction that is literally changing the landscape of how we view our world and our everyday life.